Hello! My name is Rowena.
I created Luxilitarian in April 2013.
This is the story of how I got here.
I was born in a beautiful shoemaking town, we are good, hardworking people even if we swear. A lot.
I studied mechanical engineering but I was immediately employed into marketing by Unilever.
They gave me a difficult time in the interview (it was a blind ad) and offered quite a high salary then.
I took the job and pretty much stayed in corporate marketing and consulting for the next 25 years…with periodic lapses of entrepreneurship.
When I finally quit, I started a blog about the marketing tactics I use to manipulate women into buying more cosmetics than they need. It was a non commercial, critically acclaimed blogger’s blog.
THESE ARE THE THINGS I DO FOR FUN
I established Luxilitarian after a difficult chain of unfortunate events in my life, one of them a big flood in my hometown that took away everything I had but saved all my loved ones, so I am lucky.
Luxilitarian was created when I had nothing but a tiny spark left.
And I hope you find the value in it to support what we are here for. Because it comes from the heart.
Thank you and may you have graceful travels, always.