Hello! My name is Rowena.
I created Luxilitarian in April 2013.
This is the story of how I got here.
I was born in a beautiful shoemaking town, we are good, hardworking people even if we swear. A lot.
I studied mechanical engineering but I was immediately employed into marketing by Unilever.
They gave me a difficult time in the interview (it was a blind ad) and offered quite a high salary then.
I took the job and pretty much stayed in corporate marketing and consulting for the next 25 years…
with periodic lapses of entrepreneurship where I managed real estate, designed and manufactured dental chairs, consulted in cosmetic marketing, modelled (failed), waitressed (fired four times), read palms (for food), voice talented, blogged, designed graphics, singing tellegrammed, tourist guided.
When I finally quit, I started a blog about the marketing tactics I use to manipulate women into buying more cosmetics than they need. It was a non commercial, critically acclaimed blogger’s blog.
THESE ARE THE THINGS I DO FOR FUN
I established Luxilitarian after a difficult chain of unfortunate events in my life, one of them a big flood in my hometown that took away everything I had but saved all my loved ones, so I am lucky.
Luxilitarian was created when I had nothing but a tiny spark left. I have bootstrapped it to this point with a lot of help from friends.
And I hope you find the value in it to support what we are here for. Because it comes from the heart.
Thank you and may you have graceful travels, always.